Apple is an AI Company Now

From The Atlantic’s Apple Is An AI Company Now:

Its conference unveiling [its iOS] updates included zero mentions of AI, now a buzzword for tech companies of all stripes. Instead, Apple used more technical language such as machine learning or transformer language model.

But Apple is pushing forward with AI in small ways, an incrementalist approach that nonetheless still might be the future of where this technology is headed.

[Don’t] expect any of the machine-learning features Apple announced this year to significantly alter the iPhone-user experience. They’ll just make it nominally better.

All of this is deeply Apple…focusing on what a feature does rather than how it does it. The fact that it’s using AI behind the scenes is no more relevant to users than, say, which programming language they used to create it.

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