Here is what puzzled me. We have never had more individual data, and naive intuition says all that granular personal data should fragment us, splinter the world into a billion niches. And yet the opposite is happening. The more the machines learn about us as individuals, the more alike our worlds look. That paradox, more personalisation producing more sameness, is what this piece is about, and by the end I want to convince you this is a political economy story that needs and has an easy intervention.
[S]o what? … We risk mistaking a world shaped by prediction for a world shaped by preference, and the more these systems decide what survives, the more power moves from the people choosing among options to the systems deciding which options get a chance to be chosen.
— “Temperature Zero for Culture: Why Everything Is Starting to Look the Same,” Lauren Leek’s Data Substack