Tag Archives: marketing

Of Motels, McDonalds, and Mothers from West Virgina

July 23, 2008 – 10:32 am

From Ann Patchett’s My Life In Sales: “While I was out with my last novel, Run, I routinely had audiences of 200 people a night. As those patient readers stood in line and waited for me to sign their books, I realized for the first time that book tour really is more than a goodwill [...]

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NIN’s ‘Year Zero’ = Viral Campaign Perfection

May 1, 2007 – 11:21 am

From “Year Zero” project = “the way a viral campaign should be run”: While record labels bemoan their sad plight, artists like Nine Inch Nails are coming up with creative ways to inject mystery and playfulness into the music promotion game. The elaborate campaign for NIN’s new Year Zero album is a great example of [...]

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NPR: What’s in a Name?

July 25, 2006 – 01:02 pm

NPR reveals what California farmers did to to Aztec testicles. Hint: their motive was marketing. [Hat tip to Flanaglenn for the link.]

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