This Really Is The Only Answer
From Seth Godin’s What to do about Detroit: “Not only should Congress encourage/facilitate the organized bankruptcy of the Big Three, but it should also make it easy for them to be replaced by 500 new car companies. Or perhaps a thousand. That’s how many car companies there were 90 years ago. That’s right, when all the innovation hit the car industry, there were thousands of car companies, with hundreds running at any one time….We’d have super cheap cars and super efficient cars and super weird cars. There’d be an orgy of innovation, and from that, a whole new energy and approach would evolve.”