From Improbable Research’s 2008 Ig Nobel Prize Winners: “The 2008 Ig Nobel Prizes were awarded on Thursday night, October 2, at the 18th First Annual Ig Nobel Prize Ceremony, at Harvard’s Sanders Theatre. [Here's the award given in the NUTRITION cateegory:] Massimiliano Zampini of the University of Trento, Italy and Charles Spence of Oxford University, UK, for electronically modifying the sound of a potato chip to make the person chewing the chip believe it to be crisper and fresher than it really is.”
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2 Comments
you obviously didn’t read all of these, or you would have chosen this one as the better choice for a lead in:
ECONOMICS PRIZE. Geoffrey Miller, Joshua Tybur and Brent Jordan of the University of New Mexico, USA, for discovering that a professional lap dancer’s ovulatory cycle affects her tip earnings.
as a former economics major, I’m fascinated by this. THIS was the reason I studied economics in the first place, had I know these types of studies were available, I’d have stuck with it:
Abstract
To see whether estrus was really “lost” during human evolution (as researchers often claim), we examined ovulatory cycle effects on tip earnings by professional lap dancers working in gentlemen’s clubs. Eighteen dancers recorded their menstrual periods, work shifts, and tip earnings for 60 days on a study web site. A mixed-model analysis of 296 work shifts (representing about 5300 lap dances) showed an interaction between cycle phase and hormonal contraception use. Normally cycling participants earned about US$335 per 5-h shift during estrus, US$260 per shift during the luteal phase, and US$185 per shift during menstruation. By contrast, participants using contraceptive pills showed no estrous earnings peak. These results constitute the first direct economic evidence for the existence and importance of estrus in contemporary human females, in a real-world work setting. These results have clear implications for human evolution, sexuality, and economics.