Cashing In

There’s an “article” in NYT about trendy advertisers cashing in on the classic Christmas movie, ‘A Christmas Story’. From the adver..er..article: “A commercial for Cingular Wireless by the Atlanta office of BBDO Worldwide, part of the Omnicom Group, recreates the central narrative of the film in 30 seconds, replacing the BB gun that Ralphie desires with a cellphone.” What a great idea.

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