In “Winning Online” — A Manifesto, the former president of Knight Ridder digital puts forward a Marshall Plan for newspapers to conquer the online world. “Newspapers must win online,” he writes, “or face a future of painful contraction. To win…the independent companies of a proud industry must aggregate into an industry-wide network. In this network, each company must cede some control over its digital future into a “Switzerland” organization that manages the network.” An interesting article, but its plan is for the survival of existing newspaper megaliths, not for bringing value to the audience or their need for trusted news sources.